“框架效应”如何改变人的选择？
How does the “framing effect” change people's choices?
同样的事实用不同方式表述（如“存活90%”对比“死亡10%”）会引导出不同决定，说明偏好并非固定，而受表述语境影响；这对医疗、营销和政策设计都有意义。
The same facts presented differently (e.g., “90% survive” vs. “10% die”) lead to different choices, showing preferences aren't fixed but context-dependent—relevant to medicine, marketing, and policy design.
难度 专业 · 适合 高中(15-18)
CC BY 4.0 · 已核验 · Verified 2026-10-03 · 2 条独立证据
来源 · Source
丹尼尔·卡尼曼《思考，快与慢》（2011）
Daniel Kahneman, “Thinking, Fast and Slow” (2011)
独立核验依据 · Independent verification: 核验依据 2 OPENLIBRARY 标识 /works/OL15992072W：Thinking, Fast and Slo
#框架效应 #表述
什么是“从众效应”（羊群行为）？
What is the "bandwagon effect" (herd behavior)?
从众效应指人们因看到别人怎么做而跟随，哪怕自己并不确定，常见于抢购、投资追涨和舆论扩散；它放大波动，也可能引发泡沫或恐慌。
The bandwagon effect is following what others do despite uncertainty, seen in panic buying, momentum investing, and rumor spread; it amplifies swings and can fuel bubbles or panics.
难度 进阶 · 适合 大众
CC BY 4.0 · 已核验 · Verified 2026-11-04
来源 · Source
Deldoost,《Behavioral and Biological Bases of Herding and Conformity》, Basic and Clinical Neuroscience Journal, 2024 (DOI: 10.32598/bcn.2022.4654.1)
Deldoost, 'Behavioral and Biological Bases of Herding and Conformity', Basic and Clinical Neuroscience Journal, 2024, DOI: 10.32598/bcn.2022.4654.1
独立核验依据 · Independent verification: 核验依据 1 Crossref DOI 10.32598/bcn.2022.4654.1
#从众 #羊群效应
什么是“禀赋效应”？
What is the "endowment effect"?
禀赋效应指人一旦拥有某物，就比未拥有时更看重它，导致要价高于买价；它解释了为何人们不愿割舍、市场成交偏少。
The endowment effect means people value something more once they own it, demanding more to sell than they'd pay to buy; it explains reluctance to part with items and thin markets.
难度 进阶 · 适合 初中(12-15)
CC BY 4.0 · 已核验 · Verified 2026-10-03 · 2 条独立证据
来源 · Source
丹尼尔·卡尼曼《思考，快与慢》（2011）
Daniel Kahneman, “Thinking, Fast and Slow” (2011)
独立核验依据 · Independent verification: 核验依据 2 OPENLIBRARY 标识 /works/OL15992072W：Thinking, Fast and Slo
#禀赋效应 #损失